"To create an enterprise leads program including a new program name, logo and brand."
By leveraging Amerilife's most prominent brand feature, we created a loose brand association with the platform while leaving the door open to a more direct alignment in the future. In the interim, however, we lean into a word and a device that serves as a clever double entendre — “stellar” lead support that will, in turn, make users “stars” in their own right.
